Despite the important work they do on a social level and the therapeutic effects they have on people’s emotional wellbeing, pets continue to be excluded in our society. The cities are full of restrictions and barriers, making it impossible for pets and their owners to move around freely.
For this reason, we are trying to help build a fairer and more inclusive society for them too. A society that protects and cares for them in a way they deserve to be.
We will work as a lever of change that will see them included and integrated into the cities of the future. And we want to do it through research and cultural change, influencing above all the sector in society that does not have animals: transforming mentalities, educating and raising awareness among citizens about their role and the benefits that they bring to human beings.